Jungle Fever for First Choice

[HW Chris]

Taken from Travel Weekly - 12th December 2003

"FIRST Choice will introduce a jungle theme to its 374 retail outlets in January to coincide with its sponsorship of hit TV show I'm a celebrity... get me out of here.

Stores and hypermarkets will be kitted out with themed point-of-sale material and inflatable animals. In addition, children will be given monkey masks and screens will show trailers for the show. Retail staff making the most bookings in January will win a trip to the show's set in Australia.

Marketing director Sam Turnbull said the promotion would be supported with offer-based advertisements in national newspapers and on 3,000 billboards nationwide.

The promotion ties in with the launch of First Choice's third-edition brochures, out on Thursday.

Product director Tim Williamson said prices had been �tweaked� but were up slightly on average. Best offers in all of the programmes are included in a January Sales brochure, with a �99 lead-in deal.
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